I am an insight, innovation and strategy expert, with a passion for writing and a knack for people and coaching.
With a background in marketing psychology, I explore the whys, explain the whats and apply the hows to innovation, strategy and branding.
Along the way, I discovered that whatever the whys are, they mean nothing if they can't be explained. That's how I ended up writing concepts, content, scripts, brand playbooks and everything in-between. And, with my background in psychology, as a trained behavioral / cognitive therapist, I combine many years of practical and concrete leadership and coaching experience in my coaching work.
I have probably conducted research about most topics (and places) on the planet, moderated hundreds of focus groups and in-depth interviews, planned and executed numerous trend hunts and led hundreds of brand and innovation workshops.
I have written millions of words to tell the stories of my clients, and help capture the magic of their products and services. And last - but not least, guided many coaching clients focus towards a more meaningful future.
And the best? Each client is unique and each story is one worth telling which makes my job probably the best in the world.
Let's talk about how I can contribute to your business, brand and/or personal growth.
"I have been working together with Naama for many years. Naama is highly skilled in understanding consumers and the society, today and tomorrow, transforming insight into strong recommendations for innovation and brand development. To work with Naama is a great pleasure, always with a high ambition and a curious mind. She always delivers above expectations and her communication skills are excellent.
Lena Gilchrist, preciously CEO of Ipsos Sweden. At present - Regional Client Director Europe in Ipsos.
"Working with Naama, I have always felt confident that I can rely on her sharp instincts and her great experience in turning insights into meaningful actions. She always deliver above expectations and puts her best into all deliveries. Furthermore she is warm and thoughtful which is equally important when making teamwork joyful. "
Emilie Camén - Strategist and Client Director, Pond Design
"Naama's development plan has been most helpful to me. I had been searching for my professional 'goal' for months and was going round in circles. With Naama's help, I was able to focus on the essentials, draw the right conclusions and set a clear direction. Her program is very thorough and her guidance provided me with a fresh and positive perspective on my reflections. I would recommend her to everyone in need of clarification and direction."
C.P - Coaching Client