I am an insight, innovation and strategy expert, with a passion for writing and a knack for people and coaching.
With a background in marketing psychology, I explore the whys, explain the whats and apply the hows to innovation, strategy and branding.
Along the way, I discovered that whatever the whys are, they mean nothing if they can't be explained. That's how I ended up writing concepts, content, scripts, brand playbooks and everything in-between. And, with my background in psychology, as a trained behavioral / cognitive therapist, I combine many years of practical and concrete leadership and coaching experience in my coaching work.
I have probably conducted research about most topics (and places) on the planet, moderated hundreds of focus groups and in-depth interviews, planned and executed numerous trend hunts and led hundreds of brand and innovation workshops.
I have written millions of words to tell the stories of my clients, and help capture the magic of their products and services. And last - but not least, guided many coaching clients focus towards a more meaningful future.
And the best? Each client is unique and each story is one worth telling which makes my job probably the best in the world.
Let's talk about how I can contribute to your business, brand and/or personal growth.